Dear 3rd wave

Well hello 3rd wave,

Been anticipating you with impending dread. Thanks for all the warnings we didn’t heed.

We’re back to WFH (those of us fortunate enough), this time I didn’t even have to get a haircut for it to happen (I had a theory that every…

The importance of psychology in marketing is usually lost on us when we planning a campaign, we’re all bogged down in the numbers and market research that we sometimes forget to look at the human truth. …

The effect and inconveniences that come with a global pandemic on businesses are minuscule in-comparison to what people are still going through, that said brands and organisations (B&Os) have had to face it’s own face share of issues to work with during this time. …

Usually, when we think of ending up where we began, we think of failure, of regressing to a previous state. …

It’s one one of those days…

Feels like shit despite not having any warranted reasons to feel like this.

The voices in your head are yelling “Get it over with”…

It’s been three months since things have been normal.

Three months since Tiger King and sports.

Three months since celebrities had tone-deft breakdowns in their mansions.

Three months since the only news on our feeds were about flattening the curve and washing your hands.

Three months since people had so…

What do you do when your roommates girlfriend barges into your dorm room? Panic of course! you don’t wait till you find out why she looks so mad, because you know he’s in trouble, and when he’s in trouble you’re in trouble.

Technically she’s not supposed to be on this…