TikTok Takes the Lead while Twitter Takes the L: Navigating the Shift in Digital Marketing Trends

Photo by Nathan Dumlao on Unsplash

In the ever-evolving landscape of digital marketing, the rise of TikTok has sent ripples through the industry, reshaping the way brands connect with their audiences. While TikTok’s star is ascending, Twitter, once a dominant player in the social media arena, is experiencing a perceptible decline as a digital marketing tool…